![]() ![]() ![]() Find the step-by-step guide on how to access this music library, here. That's why many brands use the royalty-free music library, or Commercial Music Library (CML), that TikTok has to offer. In order to use trending sounds and music for sponsored content or on a company profile, you need to purchase a license to use this music. The program allows artists to monetize their music on TikTok by allowing businesses to use it in their content, giving them unprecedented opportunities to be discovered and re-discovered in markets around the world."īonus content: Are you considering trying TikTok for your brand? Download the full TikTok Marketing Survival Guide here. TikTok reported this program "brings even more music from global artists onto the platform and provides greater opportunities for artists and brands to connect. In May of 2023, TikTok announced a new initiative to expand their Commercial Music Library (CML) for brands, called the Artist Impact Program. The tie-in offers a fun twist that lends itself to new trends, memes, and challenges, and with a steady stream of new songs constantly being released, there’s always something new to do, a new dance, a new joke, etc.” - Gregory Galant, the Shorty Awards co-founder. ![]() “A key element to the app’s success is the love of music by all age groups. Popular music, trending sounds, and to-the-camera storytelling are the bread and butter for trends on TikTok, so it’s essential to keep sound in mind. Volume UpĪccording to TikTok, “sound is the universal language.” Whether it’s popular music, talking as a voice-over, or a funny audio clip that you want to lip-sync, it’s all there for the taking. In fact, a report by Kantar shared that 88% of TikTok users say sound is essential to the TikTok experience and 68% remember a brand better when they feature songs that they like in their videos. It’s what Glossy has defined as a “sonic identity.” Like memes, your customers can take the sounds trending on TikTok and make them their own. Today with social media, consumers have become creators-especially on TikTok- where it’s easy to remix, lip-sync, create a dance trend, ultimately make sounds even more viral or catchy. What’s better than a branded earworm to get costumers to think about you? Music, sounds, and jingles have been a part of advertising campaigns and company branding for a long time. ![]()
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